Stoffels Plans to Promote Gusto Tomato throughout Europe
Tholen – The Gusto tomato stands out among the specialty varieties not only because of its larger size. Paul Stoffels said “It is a beef tomato with a high Brix value and a fresh, spicy flavour that you do not expect in a tomato of this size.”
Stoffels has big plans for Gusto. Their objective is to create a European brand out of Gusto. Also meanwhile, they have retailers in Belgium, The Netherlands, Germany and Scandinavia who are enthusiastic about the product.
Stoffels also have good, ongoing cooperation with a number of trading companies who would like to participate in the project. In 2016, Stoffels aiming to strengthen our position in Scandinavia, while also they are working in order to open the UK market.
The Small, Specialty Tomato Market is saturated. In 2015, Paul and Petra began growing Gusto tomatoes. Hazera Company suggested this variety to Stoffels in the summer of 2014. Stoffels had, for some time, been looking for a bigger tomato with a strong, aromatic taste.
The market is currently saturated with small, tasty specialty tomatoes. There are more and more small cherry varieties, one sweeter than the other. They thought that the time was ripe for something else. The snack tomatoes had the tendency to shift good taste out of the kitchen. With Gusto, we strive to bring excellent taste back to the kitchen. Not overly sweet, but a tomato for preparing delicious dishes.
